Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” and includes five unique styles ranging in color, cost, and size. The rugs are the culmination of thousands of woolen knots irregularly woven together by 25 Amazigh artisans in a village just outside of Beni M’rirt in Morocco’s Middle Atlas Mountains.
The effect is meticulous poetry, with columns of knots in rich colors. The story of each rug is baked into the design, which marks the artisans’ days of work: Each column represents the number of artisans at the loom, while each box represents the artisans work of the day. Choosing a different color each day, the final rug tells a beautiful story of time and craftsmanship.This rug will be handwoven by Keltouma and the artisans of the M'rirt.
Produced by a Mother (Keltouma) / Daughter (Soukina)-run, all-female collective, this collection of textiles serves as a vessel for the beloved, intergenerational craft of handwoven textiles that has been ever-present in Morocco since 600 BC. Steeped in tradition, this timeless practice is a material manifestation of history itself.
Made up of 100% "live" wool, this wool was dyed utilizing a blend of natural florals & spices. Each rug's name showcases the ingredients used to achieve its colorway.
Each rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm / 4" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting.
If you need a custom size and/or sample send us a note at and we’ll be in touch within 24 hours.
--technical detailsRug Style: M'rirt Hand-Knot
Pile: Flat to Medium
Design Notes: Exact number of columns will be dictated by the size of the rug, each box size and color placement will be determined by weave of the artisan's day.
Materials: 100% live sheep’s wool, organic spice blends for dye
Time to Make: Current weave time averages around 8-10 weeks. Rugs larger than 9' x 12' may take an additional 2 weeks. We do our best to visit the artisans every 2 to 3 weeks to capture the progression of the weave.
